At a later stage, some Pulsar models will be manufactured in Brazil too.
Bajaj Auto inaugurated its new manufacturing plant in Manaus, Brazil. Vehicles manufactured by Bajaj Auto are now being sold in 100 countries. Initially the plant will focus on manufacturing Dominar models and later on Pulsar models will be introduced.
The new plant has an area of 9,600 square metres and features the latest in manufacturing technology. Equipped with cutting-edge engine assembly, vehicle assembly, and testing facilities, the plant has a production capacity of 20,000 units p.a., operating on a single shift. Its strategic location in Manaus leverages the substantial fiscal benefits offered by the State as well as proximity to supply chains and major transportation hubs.
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Work for the plant commenced in June 2023 and it became production-ready within a year. The initial phase concentrated on the sourcing, assembly, and testing of Dominar models, with plans to expand to additional product lines. The facility has achieved ISO certification for its production processes. Bajaj do Brasil has successfully integrated local suppliers and begun sourcing key motorcycle parts and components from within Manaus.
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Rakesh Sharma, Executive Director of Bajaj Auto Ltd., said: “With the establishment of our own plant in Brazil we have achieved a quantum shift in our local capability to fulfil demand. Our Dominar brand has received an outstanding reception since its launch 18 months ago.”
“The new manufacturing capabilities will enable us to build a wider distribution network, introduce new products and meet growing expectations of our customers. This plant also signals our commitment to Brazil, to building an ecosystem of partnerships and integrating further into the automotive industry.”
Bajaj do Brasil aims to expand the facility further in due course to accommodate additional production capacity to up to 50,000 units per year.
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