Mahindra XUV400 electric SUV bookings cross 10,000 already!

The Mahindra XUv400 is an all-new EV that no one owns yet, but that’s not stopping buyers!

Mahindra XUV400 electric SUV bookings cross 10,000 already!

Mahindra has started taking orders for their first electric SUV, the XUV400, and within just 5 days, they’ve received over 10k bookings. The XUV400 launched on January 16th for a starting price of INR 15.99 lakh and Mahindra aims to deliver 20k units within a year of the launch. The first deliveries will begin in March for the XUV400 EL and during the upcoming Diwali season for XUV400 EC.

The pricing is introductory, as is normal with new Mahindra vehicles. Once the initial 5000 units are sold, prices are usually hiked by Mahindra. Bookings and test drives are currently on at 34 dealerships across the country.

The high bookings for the XUV400 should worry Tata Motors a bit. Its Nexon EV and Nexo Pro Max Evs have been the undisputed kings of the budget electric SUV segment. Nexon EV sales crossed 35,000 in November 2022.

Mahindra XUV400 electric SUV bookings cross 10,000 already!

Competing against the Tata Nexon EV and Nexon EV Max, the XUV400 offers two variants: EC and EL. The EC has a 34.5 kWh battery pack that generates 150 Ps and 310 Nm of torque with a certified driving range of 375 km. It comes with features like 4 disc brakes, connected car features, and electrically adjustable ORVMs. The EL variant has a larger 39.4 kWh battery pack with a certified driving range of 456 km and adds on features like keyless entry, electric sunroof, and side & curtain airbags.

Mahindra claims the XUV400 has the fastest acceleration in its segment and can go from 0-100 kmph in just 8.3 seconds with a top speed of 150 kmph. With a length of 4200 mm and wheelbase of 2600 mm, the XUV400 offers plenty of cabin space and legroom, plus best-in-class boot space of 378 litres. The electric SUV comes in five colors and has a standard warranty of 3 years/unlimited kms, plus an 8-year/160k km warranty for the battery and motor.

Electric vehicles are still quite new in the Indian market, and other than the Tata Nexon, others have so far sold in small numbers only. Nexon has now garnered enough trust after being around for more than 2 years. It is interesting that the XUV400 electric reeived such high bookings despite the vehicle being totally unproven on the road. Tata has recognised the challenge, and has already lowered prices and increased the range for both Nexon EV and EV Max. Before, the Nexon EV was priced between 14.99 to 19.34 Lakhs (ex-showroom), but now it’s available for 14.49 to 18.99 Lakhs (ex-showroom). Plus, they’ve bumped up the estimated range of the Nexon EV Max to 453km from 437km.

In other news, Mahindra is auctioning off a special edition of the XUV400 named One of One, and the bids have already crossed Rs 1.2 crores.


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